Tencent Cloud partners with forGIFT Inc. for fashion solutions.
Tencent Cloud has entered into a collaboration with forGIFT Inc. aimed at improving virtual fitting solutions within Japan's fashion market. The integration of Artificial Intelligence (AI) technologies seeks to streamline digital workflows that connect production and retail sectors, with a focus on lowering apparel sampling expenses and enhancing consumer engagement.
Partnership Objectives
Established in 2017, forGIFT Inc. currently aids fashion brands in reducing sampling costs by an estimated 20%. The company selected Tencent Cloud as a key partner to enhance e-commerce image management, allowing for quick outfit changes and facilitating Application Programming Interface (API) integration with various platforms.
Technological Integration
The collaboration leverages Tencent Cloud's technologies, including portrait segmentation and image generation capabilities, and incorporates the “ChangeClothes” Virtual Try-On API into forGIFT’s 3DCG fashion sampling process. This development is intended to support efficient generation of digital samples and improve fitting experiences, targeting sustainability within the fashion industry.
Market Introduction and Future Goals
Tencent Cloud's infrastructure is designed to support low-latency interactions, catering to the need for real-time influencer livestreams in Japan's evolving fashion e-commerce landscape. Moving forward, forGIFT Inc. will spearhead local efforts in brand collaboration, with plans to roll out virtual try-on services to 50 Japanese fashion brands by 2026, aiming to decrease both sampling costs and carbon emissions.
Statements from Leadership
Hanson Liu, the Head of Tencent Cloud Japan, stated that this collaboration signifies their dedication to improving retail experiences. Similarly, Takafumi Shirai, President of forGIFT Inc., remarked that the partnership aims to advance digital fashion engagement and consumer interaction.
This blog summary outlines a partnership between Tencent Cloud and forGIFT Inc. that targets the modernization of virtual fitting solutions in the fashion sector while promoting sustainability and cost reduction.