Oracle introduces role-based AI agents in Fusion Cloud Applications

Oracle introduced role-based Artificial Intelligence (AI) agents embedded in Oracle Fusion Cloud Applications to help organizations deliver intelligent customer experiences at scale.

The company described the agents as tools for marketing, sales, and service teams and said they were intended to improve productivity and business performance by analyzing unified data, automating processes, and delivering predictive insights for customer experience (CX) workflows.

Oracle built the agents with Oracle AI Agent Studio for Fusion Applications and Radio Access Network (RAN) them on Oracle Cloud Infrastructure; the company provided the agents within Oracle Fusion Applications at no extra charge and placed them in workflows to assist task execution and decision making.

The release listed marketing agents such as Program Planning Agent, Program Brief Agent, Program Orchestration Agent, Buying Group Agent, Customer Insights Agent, Audience Analysis Agent, Copywriting Agent, and Image Picker Agent, and sales agents including Contact Insights Agent, Quote Generation Agent, Renewal Agent, and My Territory Agent; it also listed service agents such as Start-of-Day Agent, Work Order Scheduling Agent, Customer Self Service Agent, and Attachment Processing Agent, each with role-specific functions described in the announcement.

“Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth,” said Chris Leone, executive vice president of Applications Development, Oracle.

Customers and partners could create and manage custom AI agents and agent teams using AI Agent Studio for Fusion Applications across the enterprise.