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New Relic report reveals media and entertainment sector looks to observability to drive adoption of AI

Source Decision Insights Record Published April 1, 2025 Companies 1
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5th article in the last 90 days, one of 5 articles referencing New Relic. Previous coverage: Sector Intelligence: Data Center Security and AI Solutions (Mar 2025).

Companies mentioned

New Relic's State of Observability for Media and Entertainment report reveals that 35% of respondents view observability as essential for adopting Artificial Intelligence (AI). The report highlights that AI monitoring is the most utilized capability at 60%, surpassing all other sectors.

Investment in observability reportedly yields a 296% return on investment, according to those surveyed. The findings show that media and entertainment organizations are increasingly integrating AI into their observability strategies, with reliance on AI as a core component of their operations.

“Media and entertainment organizations rely on observability to keep content streaming and audiences engaged,” said New Relic Chief Technical Strategist Network Interface Controller (NIC) Benders. He emphasized the need for these organizations to maintain uptime while managing complex technology stacks, noting that the data indicates steady AI adoption within observability practices.

Security measures, migration to multicloud environments, and the Internet of Things (IoT) technologies are also identified as influential factors driving observability. Furthermore, over a third of respondents believe AI-assisted generation of runbooks could significantly improve observability practices.

Despite the noted advances, the media and entertainment industry lags in outage detection, with only 43% of respondents utilizing observability tools for problem resolution. The median time to detect issues is 56 minutes, which is higher than in other industries, highlighting the need for improved strategies.

Organizations are striving for Full Stack Observability (FSO), yet only 20% have achieved this. While the sector exhibits a preference for integrating a consolidated OP, only 27% plan to consolidate tools within the next year, indicating room for operational improvements.

The report underscores the importance of observability in enhancing operational efficiency and connecting IT performance to business outcomes for media and entertainment companies.

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