IBM and the USTA introduce AI-powered experiences for US Open 2025

IBM and the United States Tennis Association (USTA) announced new AI-based digital features for the upcoming 2025 US Open, aimed at improving fan engagement. These enhancements include the 'Match Chat' Artificial Intelligence (AI) assistant and an updated IBM SlamTracker providing real-time match analysis.

Product Update

The 'Match Chat' functionality gives users access to instant information during matches, including player statistics and insights. Utilizing IBM's watsonx platform, this feature employs large language models to offer contextually relevant answers drawn from current data.

The IBM SlamTracker has been upgraded to include live win probability updates, adapting in real time based on AI-driven analysis. Additionally, a new 'Key Points' feature offers succinct summaries of articles and match assessments on the US Open's official website and app.

Market Research

Brian Ryerson of the USTA also commented on the effective use of technology to strengthen fan experiences while improving operational efficiency.

Event Details

The US Open is scheduled to occur from August 18 to September 7, 2025, showcasing these AI enhancements to enrich the fan experience throughout the tournament.

This summary presents the key updates from IBM and USTA’s collaboration on AI elements for the 2025 US Open, aligning with the evolving preferences of sports audiences.