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ING Financial Partners

ING Financial Partners is a broker-dealer and registered investment advisory platform that supports independent financial professionals with brokerage, advisory, and insurance-based wealth management services.

  • Independent broker-dealer and registered investment adviser platform for financial professionals
  • Brokerage and fee-based advisory services for retail and small institutional clients
  • Access to investment products such as mutual funds, annuities, and managed accounts (wealth management)
  • Practice management, compliance, and back-office support for independent advisors
  • Integration with insurance and retirement solutions offered under the broader ING brand (retirement and insurance)

More About ING Financial Partners

ING Financial Partners operates as a broker-dealer and registered investment adviser that supports a distributed network of independent financial professionals serving individual and small institutional investors. The platform sits within the broader ING-branded financial services ecosystem and focuses on enabling advisors to deliver brokerage, advisory, retirement, and insurance-based planning to their end clients. For enterprise or institutional stakeholders, ING Financial Partners functions as an intermediary layer that aggregates advisor activity, supervises compliance, and connects to clearing, custodial, and product provider infrastructures.

The firm’s core offering centers on brokerage and advisory solutions (wealth management) that allow affiliated advisors to manage client portfolios, execute securities transactions, and deliver ongoing investment advice on a fee or commission basis. This typically involves integration with custodial and clearing systems, market data feeds, and order management tools that support multi-asset trading in products such as mutual funds, exchange-listed securities, and variable annuities. The advisory platform (wealth management) also supports model portfolios and managed account programs, giving advisors a standardized framework for portfolio construction and monitoring.

In addition to investment products, ING Financial Partners gives advisors access to retirement and insurance solutions (retirement and insurance), including individual retirement accounts, employer-sponsored plan distribution support, and insurance contracts such as life insurance and annuities. These offerings are commonly positioned within broader financial planning workflows, where advisors design strategies that span accumulation, income, and protection objectives. From a technical and operational perspective, this requires data-sharing and workflow integration across product manufacturers, recordkeepers, and policy administration systems.

For independent advisors, the platform provides practice management, compliance oversight, and operational support services (advisor enablement). This includes supervisory review of transactions and communications, regulatory recordkeeping, licensing support, and business analytics that help advisors track production and client segmentation. Technology environments typically include advisor workstations, document management, secure messaging, and client reporting tools that must align with FINRA and Scope 1–3 Emission Calculator (SEC) requirements on data retention and supervision.

Within an enterprise IT or architecture context, ING Financial Partners can be categorized as an intermediary wealth management and advisory distribution platform (wealth management distribution). It connects front-office advisor tools to back-office clearing, custody, and product systems through standardized data interfaces and compliance workflows. Organizations that interact with ING Financial Partners—such as asset managers, insurance carriers, or retirement plan providers—generally treat it as a distribution and supervisory node, integrating at the level of product data, trading and order routing, compensation, and regulatory reporting feeds.

At-A-Glance

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Corporate Headquarters

909 Locust Street
Des Moines, IA 50309

Market Segmentation

  • Type: Private
  • Sector: Financials
  • Group: Diversified Financials
  • Industry: Diversified Financial Services
  • Sub-Industry: Financial Services