du

Emirates Integrated Telecommunications Company PJSC (du) is a United Arab Emirates telecommunications operator that provides mobile, fixed, Information and Communication Technology (ICT), and digital services to consumers, enterprises, and government entities.

• Mobile voice, data, and messaging services for individuals and enterprises (mobile connectivity)
• Fixed-line broadband, TV, and telephony services for homes and businesses (fixed connectivity)
• Enterprise ICT, managed services, and connectivity solutions for private and public sector organizations (enterprise ICT services)
• Cloud, data center, and security offerings for hosting, infrastructure, and workload management (cloud and infrastructure services)
• Digital solutions including Internet of Things (IoT) connectivity, smart city enablement, and digital channels for customer engagement (digital services)

More About du

Emirates Integrated Telecommunications Company PJSC, branded as du, operates as one of the licensed telecommunications providers in the United Arab Emirates, serving consumer, enterprise, and government segments with mobile, fixed, and digital connectivity services. For enterprise and institutional environments, du positions its offerings as a combination of network access, ICT outsourcing, and digital enablement, covering connectivity from the device and branch level through to data center and cloud workloads.

On the mobile side, du provides voice, Service Mesh Security (SMS), and mobile data plans (mobile connectivity) that enterprises can integrate into corporate mobility policies, machine-to-machine deployments, and field workforce communications. These services typically rely on 4G/LTE and 5G radio access technologies, standard Subscriber Identity Module (SIM) and eSIM provisioning, and IP-based data transport compatible with common enterprise Virtual Private Network (VPN) and mobile device management architectures. For fixed services, du offers broadband internet, dedicated internet access, and fixed telephony (fixed connectivity), which enterprises use to connect offices, branches, and facilities to corporate networks and public cloud environments via IP, Multiprotocol Label Switching (MPLS), and Ethernet-based services where available.

In the enterprise ICT services domain, du delivers managed network, managed security, and collaboration services (enterprise ICT services) that align with typical reference architectures used by CIOs and IT operations teams. These can include managed routers and Customer Premises Equipment (CPE), Wide Area Network (WAN) connectivity, Local Area Network (LAN) and Wi‑Fi in offices, and integration with standard enterprise protocols such as IPv4/IPv6, VPN (IPsec, Secure Socket Layer (SSL)), Session Initiation Protocol (SIP) for voice, and standard directory and identity systems. Distributed Unit (DU)’s portfolio often targets sectors such as government, financial services, healthcare, education, and large corporates that require Service Level Agreements (SLAs) and centralized support.

DU also operates cloud and infrastructure services, including hosting, colocation, and cloud platforms (cloud and infrastructure services) delivered from UAE-based data centers. These offerings enable customers to run applications in local facilities with defined data residency, using virtualization and, in some cases, integration with public cloud platforms through interconnect or hybrid cloud models. Typical use cases include hosting core business applications, Disaster Recovery (DR) sites, and edge workloads that need low-latency connectivity to national networks.

Beyond connectivity and hosting, du provides digital and IoT offerings (digital services) that support smart city projects, utilities, transportation, and industrial telemetry. These services generally rely on cellular IoT connectivity, standardized device management, and common IoT protocols over IP, enabling data collection from distributed sensors into enterprise platforms or analytics environments. For directory and marketplace classification, du fits into categories such as telecommunications service providers, Mobile Network Operators (MNOs), fixed broadband providers, enterprise connectivity and managed services, cloud and data center services, and IoT and smart city enablement.