Xandr

Xandr is an advertising technology platform that provides programmatic solutions for buying and selling digital media across multiple channels and formats.

• Supply-side and demand-side programmatic advertising platform for digital media buying and selling
• Marketplace for publishers and media owners to monetize inventory across web, mobile, video, and connected TV
• Tools for agencies and advertisers to manage campaigns, audience targeting, and yield optimization (adtech / programmatic media)
• Data-driven advertising capabilities for forecasting, reporting, and inventory management (marketing analytics)
• Integration with ecosystem partners, including publishers, data providers, and demand platforms via standardized APIs and protocols (adtech integration)

More About Xandr

Xandr operates in the advertising technology (adtech) domain, providing programmatic infrastructure that connects publishers, advertisers, agencies, and technology partners for digital media buying and selling. Its platform is used by enterprises, media companies, and large agencies that require control over inventory, data usage, and commercial terms in digital advertising transactions.

The organization’s offerings cover both supply-side and demand-side capabilities (programmatic advertising), enabling publishers and media owners to expose inventory programmatically while allowing advertisers and agencies to execute campaigns through automated buying workflows. Xandr supports display, mobile, video, and connected TV (CTV) formats, aligning with omnichannel media strategies used by enterprise marketers and broadcasters. Its systems typically use standard digital advertising protocols such as HTTP-based ad calls, VAST and VPAID for video where supported, and OpenRTB for real-time bidding transactions, along with standard ad serving tags and creative formats.

For publishers and media owners, Xandr provides tools for yield optimization, inventory packaging, and deal management (supply-side adtech). These tools are used to manage direct deals, private marketplaces, and open exchange activity, and to control pricing, prioritization, and access for different buyer segments. Enterprise publishers use such capabilities to centralize monetization across properties, apply business rules to programmatic demand, and align with direct sales strategies.

For advertisers and agencies, Xandr offers campaign management, audience targeting, frequency management, and reporting capabilities (demand-side adtech). These capabilities are used to plan and execute campaigns across multiple publishers and devices while adhering to budget, pacing, and performance constraints. Advanced users integrate the platform with their own data systems via APIs, enabling custom bidding logic, audience modeling, and cross-channel reporting.

Xandr’s marketplace and data capabilities (marketing analytics) enable buyers and sellers to access forecasting, performance measurement, and inventory insights. Enterprises use these tools to understand available reach, evaluate supply quality, and allocate spend across channels. Integrations with third-party data providers, measurement vendors, and identity solutions are commonly used to enrich targeting and attribution while aligning with prevailing privacy and consent frameworks.

Within an enterprise technology catalog, Xandr fits into categories such as programmatic advertising platforms, supply-side platforms, demand-side platforms, and digital media marketplaces. It is typically evaluated alongside other adtech systems, data platforms, and analytics tools as part of a broader marketing and monetization architecture that spans web properties, mobile apps, CTV apps, and other digital touchpoints.